Edge of Search 2026
The AI Discovery Funnel: Measuring, Modelling and Steering Brand Perception
Newcastle City Hall, NSW, Newcastle, Australia
Conference keynoteSpeaking & Events
I speak internationally on technical SEO, AI visibility, digital strategy, and full-funnel growth. I also run in-house workshops for teams who want to go deeper.
Upcoming events
Watch me speak
Majestic
Duda
Ahrefs
Semrush
Search Engine Journal
SEO Collective
SE Ranking
Rank Ranger
Dejan AI
Sitebulb
Craig Campbell SEO
Sydney SEO Conference
AI SEO Show
Gerrid Smith
SEO Video Show
Navneet Kaushal
SEO Nerd Switzerland
Kalicube
SEO Mastery Summit
Montserrat Cano
Jolly SEO
Page 2 Podcast
Type A Media
ContentYum
UNmiss
What I speak about
AI Visibility & LLM Strategy
How brands position themselves as AI models like ChatGPT and Gemini reshape discovery. Measuring and influencing brand visibility in AI-generated responses.
Technical SEO
Core Web Vitals, crawlability, site architecture, and the technical foundations that determine whether your content reaches the people searching for it.
Full-Funnel Growth & Analytics
Connecting organic performance to revenue outcomes. Building measurement frameworks that reflect what actually drives business growth.
International & Enterprise SEO
Scaling digital strategy across markets and complex organisational structures — with case studies from Sportsbet, Alibaba, and Zendesk.
Workshops & in-house training
Hands-on sessions for in-house teams focused on what your team can act on immediately.
- ↗ AI visibility and brand presence in LLM-generated responses
- ↗ Technical SEO auditing and prioritisation frameworks
- ↗ Full-funnel analytics and measurement strategy
- ↗ SEO and product team collaboration
- ↗ Building internal SEO capability and culture