Nik Ranger
Full-Funnel Growth & Analytics Leader | Chair, SEO Collective Australia
For over 10 years, I’ve translated complex technical data and user behaviour into high-impact growth strategies for global enterprise, SaaS, and B2B brands. I specialise in optimising the complete user lifecycle, from market-dominating acquisition to product retention. Whether rebuilding technical architecture, aligning cross-functional teams, measuring AI brand visibility or building custom frameworks, my focus is turning data into measurable commercial growth.
Career highlights
SEO World Championships — 6th Place
G50 Summit, 2023
International Keynote Speaker
Digital Strategy, Technical SEO & AI Visibility, 2018–Present
4× Published Author
Majestic, 2022 · 2023 · 2024 · 2026
National Founder & Host — SEO Collective Australia
4,600+ members across Melbourne, Sydney & Brisbane, 2018–Present
Australian Ambassador — Google Women’s Techmakers
2023–Present
Most Influential SEO To Follow
Search Engine Journal
Australian Search Awards Judge
SEMrush, 2023
Research Associate — Digital Capability Framework
Queensland University of Technology, 2013–2014
Work experience
Senior SEO Consultant
Dejan Marketing / Dejan AI · Melbourne
- Technical SEO and strategy lead for Sportsbet — 220% growth in traffic, 179% increase in CTR, and 11% increase in first-time logged-out users year on year.
- Digital strategy lead for Alibaba as external partner to their Engineering and Product teams, deploying the SEO roadmap with significant forecasting, strategic thinking and programmatic solutions.
- Technical SEO on the Zendesk project — developed their AI strategy by testing and building custom frameworks measuring brand visibility for ChatGPT and Gemini.
- Digital strategy lead for Coca-Cola’s Containers For Change campaign, developing digital PR partnerships that increased recycling traffic by 100.88% year on year.
- Built and tested automation tools and frameworks; created SOPs for scaled SEO execution.
Senior Technical SEO Lead & Senior Business Manager
Studiohawk · Melbourne
- Developed and led a team of technical SEOs, growing the team to six specialists.
- Built and led the successful integration of a pricing framework standardising scope of work, improving operational efficiency and supporting healthier workload balance.
Lead SEO Specialist
Webfirm · Melbourne
- Appointed Head of SEO, overseeing strategy, auditing, scheduling and reporting for clients across local, national, international, and eCommerce campaigns.
- Redesigned agency SEO offerings to enhance transparency, specialising in technical audits, site architecture, competitive analysis and content strategy aligned to customer micro-moments.
- Named Most Influential SEO To Follow by Search Engine Journal.
Digital Marketing Strategist
Predikkta · Brisbane
- Progressed from Junior SEO to Lead SEO Strategist, managing enterprise-level accounts including Forty Winks, Compare The Market, and Paspaley.
- Led comprehensive technical SEO audits, site performance reviews and AdWords campaign oversight while advising CEOs and senior stakeholders on key business objectives.
- Directed content and backlink strategies, managing copywriting teams to produce high-impact evergreen content supporting long-term organic growth.
Outside the office
What I’m into
Education
Bachelor of Civil Engineering
University of Queensland, St. Lucia
Graduated 2010
Work with Nik
🎤 Speaking & workshops
Available for conferences, industry events, company all-hands, and in-house workshops on technical SEO, AI in search, and digital strategy.
Enquire about speaking🏢 SEO Collective
Monthly meetups in Melbourne, Sydney & Brisbane for SEO professionals — always free, always practitioner-first. 4,600+ members and growing.
Find your nearest event