About - Nik Ranger

Recognition & achievements

Career highlights

SEO World Championships — 6th Place

G50 Summit, 2023

International Keynote Speaker

Digital Strategy, Technical SEO & AI Visibility, 2018–Present

4× Published Author

Majestic, 2022 · 2023 · 2024 · 2026

National Founder & Chair — SEO Collective Australia

4,600+ members across Melbourne, Sydney & Brisbane, 2018–Present

Australian Ambassador — Google Women’s Techmakers

2023–Present

Most Influential SEO To Follow

Search Engine Journal

Australian Search Awards Judge

SEMrush, 2023

Inlinks Brand Ambassador

2022–Present

Career

Jun 2022 – Present 4 years

Dejan Marketing · Melbourne, Victoria, Australia

Design and lead technical, content and digital strategy for enterprise and global SaaS, B2B and B2C eCommerce brands at the moment their existing systems stop scaling.
Work sits at the intersection of technical SEO, content architecture, AI production systems, and audience intelligence, building the frameworks that connect editorial output to measurable commercial outcomes.
Develop audience segmentation models by country and intent, operationalise AI as a repeatable content production engine, and embed governance systems that hold the quality bar at scale without relying on manual oversight.
Design and delivery of digital PR programmes that integrate brand storytelling, community engagement, and performance measurement as a single system.

Feb 2018 – Present 8 years 4 months

SEO Collective · Australia

Founded and built SEO Collective Australia, establishing the brand, governance model, and organisational structure that now supports a national membership of 4,600+ practitioners across three states.
Appointed and chair a board of state leaders across Melbourne, Sydney, and Brisbane who run their communities independently within the strategic framework.
Responsibilities include setting national direction, curating speaker programmes, managing partnerships and sponsorships, governing community standards and membership terms, and convening board meetings with final approval across the organisation.

Sep 2019 – Jun 2022 2 years 10 months

StudioHawk · Greater Melbourne Area

Operated across three functions simultaneously as a member of the senior leadership team: client strategy, people leadership, and business operations.
Built and scaled a high-performance technical division, growing and mentoring two teams across the business, designing the training infrastructure, and managing performance to consistently deliver the strongest client KPIs in the company.
Led account strategy for enterprise clients while co-designing company operating model, pricing frameworks, and service delivery standards that raised the quality bar across the agency.
Work recognised with multiple SEMrush Awards across Australia, APAC, and Global categories for both business model innovation and campaign excellence.

Apr 2018 – Sep 2019 1 year 6 months

Webfirm · Greater Melbourne Area

Joined to lead Webfirm's SEO division, taking ownership of strategic direction across their top client accounts.
Redesigned the agency's service offering around technical architecture, site structure, and content strategy, moving from reactive execution to a proactive, audit-led approach.
Ran local, national, international, and eCommerce campaigns across a diverse client portfolio.
Finalist, Young Search Professional of the Year, SEMrush Search Awards 2018.

Aug 2015 – Apr 2018 2 years 9 months

Predikkta · Greater Melbourne Area

Started career building technical SEO and digital strategy foundations across enterprise clients, progressing from junior strategist to leading accounts and advising at senior stakeholder level.
Developed and executed technical SEO audits, content strategy, and paid search campaigns, liaising directly with CEOs and senior management to align digital strategy with core business objectives.
Managed a copywriting team to deliver evergreen content programmes and built backlink strategies that established long-term organic authority.